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Moving from nudging to boosting: empowering behaviour change to address global challenges

Ralph Hertwig et al.

Behavioural Public Policy2025https://doi.org/10.1017/bpp.2025.9article
AJG 1
Weight
0.59

What the paper says

The COVID-19 pandemic provided a stark reminder that societies will struggle to address global challenges unless they are able to change behaviour at scale. The widely adopted ‘nudge’ approach epitomizes an individualistic, deficit model of human cognition and motivation that leverages or overcomes people’s weaknesses and biases to get them to do things they would otherwise not. By contrast, we argue that tackling the challenges facing humanity requires a collective, capacity-building approach – one that boosts the competences, opportunities, and motivations of individuals to act together.

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https://doi.org/https://doi.org/10.1017/bpp.2025.9

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@article{ralph2025,
  title        = {{Moving from nudging to boosting: empowering behaviour change to address global challenges}},
  author       = {Ralph Hertwig et al.},
  journal      = {Behavioural Public Policy},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1017/bpp.2025.9},
}

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Moving from nudging to boosting: empowering behaviour change to address global challenges

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Evidence weight

0.59

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.60 × 0.4 = 0.24
M · momentum0.82 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.