arbiter
JournalsPricingAccount

The Influence of AI Chatbots on the Purchase Intention of Sustainable Products

Luminița-Ștefania Bozdog et al.

Transformations in Business and Economics2025https://doi.org/10.15388/tibe.2025.24.1.11article
ABDC C
Weight
0.50

What the paper says

This study investigates the influence of AI chatbots on consumers' purchase intentions of sustainable products. The primary objective is to assess how the use of AI chatbots affects environmental awareness, perceived value, and attitudes towards sustainable products, and how these factors, in turn, impact purchase intentions. Data were collected through an online questionnaire with 562 respondents and analysed using structural equation modelling (SEM). The results show that AI chatbots significantly enhance environmental awareness, perceived value, and positive attitudes towards sustainable products. Furthermore, environmental awareness and perceived value positively impact both attitudes and purchase intentions. This study highlights the potential of AI chatbots as a powerful tool in promoting sustainable consumption, emphasizing their role in shaping eco-friendly purchasing behaviours. Future research should explore the moderating effects of variables such as trust and technological literacy.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.15388/tibe.2025.24.1.11

Or copy a formatted citation

@article{luminița-ștefania2025,
  title        = {{The Influence of AI Chatbots on the Purchase Intention of Sustainable Products}},
  author       = {Luminița-Ștefania Bozdog et al.},
  journal      = {Transformations in Business and Economics},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.15388/tibe.2025.24.1.11},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

The Influence of AI Chatbots on the Purchase Intention of Sustainable Products

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.