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Purchase behaviour of consumers of green cosmetics: extending theory of planned behaviour model

Abhilasha Singh Upadhyaya & Charu Sijoria

International Journal of Management Practice2026https://doi.org/10.1504/ijmp.2026.152120article
AJG 1
Weight
0.50

What the paper says

This study analyses current trends and visualizes the importance of green cosmetics in modern consumers' mindsets to instrument and validate a scale for tracking their purchase behaviour. A TPB-based conceptual model is proposed. Personal (psychological) elements affecting green purchase behaviour were found and scaled. For 430 responses, factor analysis (EFA and CFA) and SEM verified the scale and relationships. All TPB components except environmental concern and knowledge were validated by the study. The study provides a holistic assessment of existing viewpoints on consumer purchase behaviour of green cosmetics and validates the scale for future studies in India. A more diversified and large sample size would have improved the study's results.

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https://doi.org/https://doi.org/10.1504/ijmp.2026.152120

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@article{abhilasha2026,
  title        = {{Purchase behaviour of consumers of green cosmetics: extending theory of planned behaviour model}},
  author       = {Abhilasha Singh Upadhyaya & Charu Sijoria},
  journal      = {International Journal of Management Practice},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1504/ijmp.2026.152120},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.