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Marketing Strategy - Tool To Increase Customer Satisfaction Case Study Of Romanian Company In Furniture Products

Nicoleta Isac & Waqar Badshah

Romanian Economic Business Review2019article
ABDC C
Weight
0.42

What the paper says

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners a metric that they can use to manage and improve their businesses. This paper aims to analyze the main aspects related to customer satisfaction regarding the furniture provided by a Romanian company and includes details regarding the importance of consumer satisfaction and factors that shapes customer preferences.For better results were applied a survey regarding the consumer satisfaction on their products

5 citations

Cite this paper

@article{nicoleta2019,
  title        = {{Marketing Strategy - Tool To Increase Customer Satisfaction Case Study Of Romanian Company In Furniture Products}},
  author       = {Nicoleta Isac & Waqar Badshah},
  journal      = {Romanian Economic Business Review},
  year         = {2019},
}

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Marketing Strategy - Tool To Increase Customer Satisfaction Case Study Of Romanian Company In Furniture Products

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Evidence weight

0.42

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.18 × 0.4 = 0.07
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.