MAKING YOUR SOCIAL MEDIA STRATEGY WORK

Rajesh Chandy

Business Strategy Review2014https://doi.org/10.1111/j.1467-8616.2014.01035.xarticle
ABDC B
Weight
0.51

Abstract

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4 citations

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https://doi.org/https://doi.org/10.1111/j.1467-8616.2014.01035.x

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@article{rajesh2014,
  title        = {{MAKING YOUR SOCIAL MEDIA STRATEGY WORK}},
  author       = {Rajesh Chandy},
  journal      = {Business Strategy Review},
  year         = {2014},
  doi          = {https://doi.org/https://doi.org/10.1111/j.1467-8616.2014.01035.x},
}

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MAKING YOUR SOCIAL MEDIA STRATEGY WORK

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Evidence weight

0.51

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.46 × 0.4 = 0.18
M · momentum0.65 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.