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https://doi.org/https://doi.org/10.1007/s10660-026-10114-7
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@article{xiao-jing2026,
title = {{Decision-making in sales formats and live streaming adoption: the influence of online reviews}},
author = {Xiao-Jing Chu et al.},
journal = {Electronic Commerce Research},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1007/s10660-026-10114-7},
}TY - JOUR
TI - Decision-making in sales formats and live streaming adoption: the influence of online reviews
AU - al., Xiao-Jing Chu et
JO - Electronic Commerce Research
PY - 2026
ER -
Xiao-Jing Chu et al. (2026). Decision-making in sales formats and live streaming adoption: the influence of online reviews. *Electronic Commerce Research*. https://doi.org/https://doi.org/10.1007/s10660-026-10114-7
Xiao-Jing Chu et al.. "Decision-making in sales formats and live streaming adoption: the influence of online reviews." *Electronic Commerce Research* (2026). https://doi.org/https://doi.org/10.1007/s10660-026-10114-7.
Decision-making in sales formats and live streaming adoption: the influence of online reviews
Xiao-Jing Chu et al. · Electronic Commerce Research · 2026
https://doi.org/https://doi.org/10.1007/s10660-026-10114-7
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