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Understanding loyalty and their main antecedents in the e-banking sector: a bibliometric analysis

Pedro Cuesta Valiño et al.

International Journal of Internet Marketing and Advertising2025https://doi.org/10.1504/ijima.2025.144209article
AJG 1ABDC C
Weight
0.37

What the paper says

This study collates a thorough review of the academic-scientific literature on e-loyalty through a bibliometric study conducted on 238 references related to the loyalty of e-banking users between 1997 and 2022.The results of this analysis indicate that the main variables involved in banking e-loyalty are satisfaction, trust, service quality and word of mouth.These variables have been extensively studied in the marketing literature.However, there is very little research on e-banking relating all these variables.The main contribution of this paper is the relevant information obtained on the state-of-the-art loyalty in the e-banking sector, identifying the variables where the literature relies on the most to explain e-loyalty through new technologies.This study is especially interesting for researchers in this area.In turn, it is relevant for managers of financial institutions since this compilation can help implement new strategies in their digitisation processes based on scientific literature.

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https://doi.org/https://doi.org/10.1504/ijima.2025.144209

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@article{pedro2025,
  title        = {{Understanding loyalty and their main antecedents in the e-banking sector: a bibliometric analysis}},
  author       = {Pedro Cuesta Valiño et al.},
  journal      = {International Journal of Internet Marketing and Advertising},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijima.2025.144209},
}

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Understanding loyalty and their main antecedents in the e-banking sector: a bibliometric analysis

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.