arbiter
JournalsPricingAccount

Green Consumer Behaviour in Global Markets

Takesh Luckho et al.

Symphonya. Emerging Issues in Management2024https://doi.org/10.4468/2024.1.05luckho.saulick.gaya.veerapenarticle
AJG 1
Weight
0.37

What the paper says

The degradation of planet earth is no longer unknown to the world. The global emphasis on environmental sustainability has led to the emergence of Green Consumer Behaviour. Consumers are increasingly encouraged to adopt green products and services. However, green consumers remain a small market. This study investigates green consumer behaviour focusing on the influence of demographic variables. Using a quantitative research design, 398 participants were surveyed and eight hypotheses were tested. The findings reveal significant relationships between gender, education, income, and green consumer awareness and attitudes, but not age. This robust analysis was critically evaluated through the lens of established theories like the Theory of Planned Behaviour. Despite some statistical limitations, a green consumer decision model is proposed, and the study concludes with recommendations for educational campaigns and policy interventions to promote green consumer practices, providing a valuable resource for future research and practical initiatives in Mauritius.

1 citation

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.4468/2024.1.05luckho.saulick.gaya.veerapen

Or copy a formatted citation

@article{takesh2024,
  title        = {{Green Consumer Behaviour in Global Markets}},
  author       = {Takesh Luckho et al.},
  journal      = {Symphonya. Emerging Issues in Management},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.4468/2024.1.05luckho.saulick.gaya.veerapen},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Green Consumer Behaviour in Global Markets

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.