Insights on using Action Research to change the organisational culture towards a market orientation in an Australian government business enterprise
Diane Robyn Kalendra
What the paper says
This article describes insights on an action research study I conducted in an Australian government business enterprise (GBE), with the twin aims of changing the organisational culture towards a market orientation and using this research for a doctoral thesis. GBEs are government-owned or government-controlled entities that produce goods and services on a commercial basis. Corporatisation of GBEs has been embraced by governments wanting to transform mostly state-owned monopolies into more commercial organisations while retaining them in public ownership. However, this move has not always improved their performance. At the time of this study, I was the marketing manager at a regional operating division of a national GBE. By the end of the study - which involved three action research cycles, over four years and 42 participants - I had successfully developed a diagnostic tool for changing an organisational culture towards a market orientation and also completed my PhD. This tool will greatly increase the possibility of positively impacting an organisation's business performance.
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.00 × 0.4 = 0.00 |
| M · momentum | 0.20 × 0.15 = 0.03 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.