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The Impact of Influencer Credibility and Short Video Attributes on User Attitudes and Adoption of Instagram Reel Advertising

Kay Zun Lin Min & Sang Hyun Kim

Asia Pacific Journal of Information Systems2025https://doi.org/10.14329/apjis.2025.35.1.119article
ABDC B
Weight
0.41

Abstract

No abstract available.

2 citations

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https://doi.org/https://doi.org/10.14329/apjis.2025.35.1.119

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@article{kay2025,
  title        = {{The Impact of Influencer Credibility and Short Video Attributes on User Attitudes and Adoption of Instagram Reel Advertising}},
  author       = {Kay Zun Lin Min & Sang Hyun Kim},
  journal      = {Asia Pacific Journal of Information Systems},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.14329/apjis.2025.35.1.119},
}

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The Impact of Influencer Credibility and Short Video Attributes on User Attitudes and Adoption of Instagram Reel Advertising

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.