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https://doi.org/https://doi.org/10.1504/ijmp.2027.10075768
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@article{chifae2026,
title = {{Leveraging AI-driven CRM to mitigate the impact of generational transitions on customer relationships and knowledge transfer in family SMEs.}},
author = {Chifae El Hail & Mustapha El Koraichi N.A.},
journal = {International Journal of Management Practice},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1504/ijmp.2027.10075768},
}TY - JOUR
TI - Leveraging AI-driven CRM to mitigate the impact of generational transitions on customer relationships and knowledge transfer in family SMEs.
AU - Hail, Chifae El
AU - N.A., Mustapha El Koraichi
JO - International Journal of Management Practice
PY - 2026
ER -
Chifae El Hail & Mustapha El Koraichi N.A. (2026). Leveraging AI-driven CRM to mitigate the impact of generational transitions on customer relationships and knowledge transfer in family SMEs.. *International Journal of Management Practice*. https://doi.org/https://doi.org/10.1504/ijmp.2027.10075768
Chifae El Hail & Mustapha El Koraichi N.A.. "Leveraging AI-driven CRM to mitigate the impact of generational transitions on customer relationships and knowledge transfer in family SMEs.." *International Journal of Management Practice* (2026). https://doi.org/https://doi.org/10.1504/ijmp.2027.10075768.
Leveraging AI-driven CRM to mitigate the impact of generational transitions on customer relationships and knowledge transfer in family SMEs.
Chifae El Hail & Mustapha El Koraichi N.A. · International Journal of Management Practice · 2026
https://doi.org/https://doi.org/10.1504/ijmp.2027.10075768
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