Investigating the impact of perceived risk of non-adoption on internet banking adoption
Nilamadhab Mohanty
What the paper says
Based on TAM and the perceived risk theory, this study examines how consumers' perceived risk of non-adoption of internet banking (RISK-NA) affects attitude and intention to use it. Data was acquired from 513 Indian banking customers using a paper-based survey. For data analysis, PLS-SEM was used. The findings imply that perceived risk (RISK-A and RISK-NA) affects customer attitude towards internet banking but not intention. RISK-A negatively affects attitude, whereas RISK-NA positively affects it. Another finding is that PEU has a strong negative impact on RISK-A and RISK-NA has a positive effect on PU. The results imply that RISK-A and RISK-NA must be assessed for designing internet banking products and services with superior usefulness and ease of use. This is the first study to examine how RISK-NA affects consumer internet banking attitudes and intentions.
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.00 × 0.4 = 0.00 |
| M · momentum | 0.50 × 0.15 = 0.07 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.