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Can advanced society 5.0 technology create economic and social value for millennial and generation Z MSMEs in Surabaya, Indonesia? An economic resilience perspective

Palupi Lindiasari Samputra & Muhammad Alfarizi

Asia-Pacific Management Review2025https://doi.org/10.1016/j.apmrv.2025.100355article
AJG 1ABDC C
Weight
0.44

What the paper says

This study aims to analyze the critical influence of advanced technology on the future capabilities of millennial and Gen Z digital micro, small, and medium-sized enterprises (MSMEs) and their contribution to creating economic and social value through entrepreneurial orientation. This study adopts a quantitative approach, focusing on 268 MSME business owners in the millennial generation and Gen Z in Surabaya, which is considered a hub for millennial and Gen Z Indonesians. Respondent data were collected via an online survey and analyzed using partial least square-structural equation modeling. The results show that social media, big data, and the Internet of Things influence the advanced technology business capabilities of millennial and Gen Z MSMEs. Artificial intelligence and blockchain have not yet played significant roles, as these trends are still emerging. Furthermore, the advanced technology business capabilities of millennials and Gen Z MSMEs enhance their entrepreneurial orientation. These MSMEs have become more courageous and better able to identify future opportunities, ultimately creating economic and social value.

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https://doi.org/https://doi.org/10.1016/j.apmrv.2025.100355

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@article{palupi2025,
  title        = {{Can advanced society 5.0 technology create economic and social value for millennial and generation Z MSMEs in Surabaya, Indonesia? An economic resilience perspective}},
  author       = {Palupi Lindiasari Samputra & Muhammad Alfarizi},
  journal      = {Asia-Pacific Management Review},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1016/j.apmrv.2025.100355},
}

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Can advanced society 5.0 technology create economic and social value for millennial and generation Z MSMEs in Surabaya, Indonesia? An economic resilience perspective

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Evidence weight

0.44

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.32 × 0.4 = 0.13
M · momentum0.57 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.