Competitive intelligence, market ambidexterity, and SMEs' performance: the role of firm characteristics
Gloria Kakrabah Quarshie Agyapong et al.
What the paper says
The paper examines the effect of competitive intelligence on the performance of small and medium enterprises in Ghana.The mediating role of market ambidexterity and the moderating roles of firm age, size, and location in the CI-firm performance relationship are further explored.Using the explanatory research design, structured questionnaires were employed for the collection of primary data from 258 SMEs that were analysed using SMARTPLS.CI among SMEs in Ghana's major business hubs has a significant positive influence on their performance.Furthermore, market ambidexterity mediates the relationship between CI and SME performance.The efficiency of MA blends with CI among SMEs in improving their performance in a statistically significant and moderate manner.Firm characteristics did not moderate the CI-SMEs performance relationship.Implications of the results are discussed and appropriately targeted recommendations are provided.
1 citation
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.19 × 0.4 = 0.08 |
| M · momentum | 0.53 × 0.15 = 0.08 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.