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Consumer Purpose: A Holistic Rethinking of Psychological Bonds

Yu‐Chin Hsieh et al.

Journal of Asia Pacific Business2023https://doi.org/10.1080/10599231.2023.2210987article
AJG 1ABDC C
Weight
0.38

What the paper says

ABSTRACTThis conceptual paper integrates needs, goals, and value/image congruence theories to propose an inclusive concept of consumer psychological engagement with companies and their brands or products. To maximize service experiences and marketing messages and ensure sustainable success, marketers and innovators must collect holistic intelligence on consumers’ needs, goals, values, and self-image to strengthen consumers’ psychological bonds with firms and their brands.KEYWORDS: Congruencegoalsneedspurposepsychological bonds Disclosure statementNo potential conflict of interest was reported by the author(s).

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https://doi.org/https://doi.org/10.1080/10599231.2023.2210987

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@article{yu‐chin2023,
  title        = {{Consumer Purpose: A Holistic Rethinking of Psychological Bonds}},
  author       = {Yu‐Chin Hsieh et al.},
  journal      = {Journal of Asia Pacific Business},
  year         = {2023},
  doi          = {https://doi.org/https://doi.org/10.1080/10599231.2023.2210987},
}

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Consumer Purpose: A Holistic Rethinking of Psychological Bonds

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Evidence weight

0.38

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.09 × 0.4 = 0.03
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.