arbiter
JournalsAccount

Health or Taxes: Which Is More Effective at Reducing Consumption of Sugar-Sweetened Beverages?

Michaele L. Morrow et al.

Advances in Taxation2023https://doi.org/10.1108/s1058-749720230000030005book-chapter
AJG 2ABDC B
Weight
0.67

Abstract

This research investigates the effect of imposing a tax on sugar-sweetened beverages (SSBs) on the likelihood of purchasing SSBs. We design and test an experimental framework that examines this and the effects of providing an explanation about the presence of an SSB tax and information about the negative health effects of consuming SSBs. Consistent with Elbel, Taksler, Mijanovich, Abrams, and Dixon (2013) and Taylor, Kaplan, Villas-Boas, and Jung (2019), we find that imposing a tax, in addition to increasing the conspicuousness of the tax by explaining the presence of a tax (and in some cases, the negative health effects) reduces the likelihood of purchasing an SSB anywhere from 8.39% to 18.15%. We contribute to the public health and tax policy literature by testing consumer choice in a controlled experimental setting and considering the effect of individual differences on the choice to purchase SSBs. Imposing a tax on SSBs may be an effective tool for decreasing SSB consumption that is made more effective when the tax is conspicuous.

2 citations

Open via your library →

Cite this paper

https://doi.org/https://doi.org/10.1108/s1058-749720230000030005

Or copy a formatted citation

@article{michaele2023,
  title        = {{Health or Taxes: Which Is More Effective at Reducing Consumption of Sugar-Sweetened Beverages?}},
  author       = {Michaele L. Morrow et al.},
  journal      = {Advances in Taxation},
  year         = {2023},
  doi          = {https://doi.org/https://doi.org/10.1108/s1058-749720230000030005},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Health or Taxes: Which Is More Effective at Reducing Consumption of Sugar-Sweetened Beverages?

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.67

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.80 × 0.4 = 0.32
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.