Italian Journal of Marketing

Springer Nature Switzerland AG

ABDC C

Recent paperssorted by most recent

Paper	Year	Citations
Understanding the role of virtual cycling in boosting tourism attractiveness: an integrated theoretical perspective Giacomo Del Chiappa et al.	2026	0 citations
Trust-mediated green brand evangelism: examining boundary conditions in Indonesian collectivistic consumer markets Arry Widodo et al.	2026	0 citations
Brand language on social media: a systematic literature review Matilde Rapezzi	2026	0 citations
Examining the impact of communication modality on perceived social presence in e-commerce virtual assistants Settimio Ziccarelli	2026	0 citations
The effect of non-facial emojis-text congruency on user satisfaction in chatbot interactions Mafalda Pescatore & Stefania Farace	2026	0 citations
Reimagining sales success: the emerging science of sales enablement Shubhendra Singh Parihar & Ankit Mehrotra	2026	0 citations
Local stakeholders’ participation in sustainable tourism development: a case study on the GSTC certification process in Trentino, Italy Carolina Filice et al.	2026	0 citations
Generation Z consumers’ perspective: how and why should (not) brands engage in activism? Antonella Cammarota & Generoso Branca	2025	6 citations
Measuring the tourist perception of virtual reality and its impact on attitude and behavioural intention Md. Salamun Rashidin	2025	3 citations
Beyond boundaries: a multidisciplinary approach to understand the relationship between customer satisfaction and behavior in services Anna Fiorentino	2025	2 citations
Using social practice theory to attitudes towards fashion clothing purchasing behaviour among young adult consumers in emerging markets Abraham Yeboah et al.	2025	2 citations
Phygital: a systematic literature review Luca Corinaldesi	2025	2 citations
Unlocking eco-friendly market success: the CAC approach to green marketing, green expertise, and green purchase behaviour Caroline Olufunke Esangbedo et al.	2025	1 citations
How does gamification affect customer behavior and revenue? Stefania Farace et al.	2025	1 citations
Conditions of use and impacts of artificial intelligence in marketing practices: a mixed-method literature review Giacomo Zatini	2025	1 citations
When mirroring others causes confusion: reviewing brand confusion literature through the MIRROR framework Chiara Mauri et al.	2025	0 citations
Creepy or convenient?: Consumer perceptions of privacy and ad exposure on social media Melisa Spilinek & Jennifer Johnson Jorgensen	2025	0 citations
Clothes make the man: the effect of wearing types on consumer self-confidence Hao Liu	2025	0 citations
How healthy are you? Segmenting psychological and behavioral diversity in healthy food choices Anna Boncompagni	2025	0 citations
When sales promotions make consumers experiencing financial restrictions purchase more or less: the role of decisional conflict Aulona Ulqinaku & Gülen Sarial‐Abi	2025	0 citations

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