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Journal of Marketing Analytics

Springer Nature

Marketing
AJG 1ABDC C
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
AI chatbot affordances as drivers of purchase intentions: the roles of entertainment value and privacy concerns
Ming-Hsiung Hsiao et al.
20261 citations
A statistical software framework for marketing analytics: methodology, simulations, case study, and a python library
María Fernanda Contreras-Peña et al.
20260 citations
Gaining market share in the mobile app market: examining developers’ sharing building strategies
Wondwesen Tafesse et al.
20260 citations
Decoding digital market power: a network-based framework for consumer behaviour and strategic advantage
Larissa M. Batrancea et al.
20260 citations
Correction: Advancing predictive content analysis: a natural language processing and machine learning approach to television script data
Anthony Palomba
20260 citations
Rethinking expectations in non-routine service use: evidence from three Asian countries
Naoki Nagashima
20260 citations
Correction: Does mobile banking service quality matter? A two-staged structural equation modeling-artificial neural network approach
Laxman Pokhrel et al.
20260 citations
The role of customer experience, engagement, and satisfaction on behavioral intention: reconfiguring loyalty mechanisms in regulated health services in an emerging market
Claudimar Pereira da Veiga et al.
20260 citations
Swap, tap, shop: how mobile apps are transforming the in-store shopping experience
Youngdeok Young Lee et al.
20260 citations
Correction: From empathy to value: user-generated content inferred emotional intelligence in the context of second-hand clothing purchases online
Laura Salciuviene et al.
20260 citations
Integrating marketing capabilities and CRM for social promotion: evidence from big data marketing analytics
Kai Haverila et al.
20260 citations
The impact of the level of deployment on dynamic and ordinary marketing capabilities: PLS-SEM and necessary condition analysis (NCA)
Kai Haverila et al.
20260 citations
Too much to trust: how conflicting and misleading health information shape patient trust and social media behavior
Jingbo Zhang & Lili Gai
20260 citations
Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial
Vasilica-Maria Margalina et al.
20260 citations
A data-driven analysis of post-adoption engagement and advocacy in the fintech loyalty ecosystem
W. W. Ahmed et al.
20260 citations
Manufacturers’ current omnichannel position: effect of digital channels on loyalty and the customer characteristics that demand digital channels
Masaki Koizumi & Takumi Kato
20260 citations
Metrological uncertainty and the value of informative nulls in marketing research
Marko Sarstedt
20260 citations
Artificial intelligence: what we know we’d like to know
Maria Petrescu & Anjala S. Krishen
20260 citations
Mastering the marketing mix: an empirical approach to strategically orchestrate the marketing mix across segments and competitors
Niklas Mergner et al.
20260 citations
Modeling user retention in service-oriented livestreaming: the role of IT affordances, parasocial interaction, and privacy concerns
Jianhua Wu et al.
20260 citations

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