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Journal of Digital & Social Media Marketing

Henry Stewart Publications

Marketing
ABDC C
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Predictive incrementality: Bridging attribution and causal measurement for real return on marketing investment
Seojoon Oh
20260 citations
Editorial
Simon Beckett
20260 citations
Social media networks in business-to-business selling: A dyadic customer and salesperson model
Juliana White et al.
20260 citations
The impact of collaborative posts on digital reach: A win-win situation?
Katharina Schöttl et al.
20260 citations
How creative and disruptive business-to-business marketing can increase brand share, grow pipeline value, and improve return on investment
Alexander Jackson
20260 citations
Too real for comfort? The impact of social cues and human-like behaviour dynamics in virtual influencer marketing on consumers’ perceptions and attitudes
Jeongmin Ham et al.
20260 citations
Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality
Shashank Hosahally et al.
20252 citations
Investigating the impact of brand relationship quality on brand loyalty in social commerce: A study on the moderating role of cultural values
Ebrahim Mazaheri et al.
20252 citations
Amplifying brand impact: An integrated approach of virtual influencers in modern marketing
Arianne Adams
20251 citations
Salespersons as media channel: Making marketing mix modelling work for business-to-business
JoAnn Sciarrino et al.
20251 citations
Not another ad! Expectancy violation effects of advertising clutter on social media
Sieun Ha & Matthew S. Eastin
20250 citations
E-mail deliverability update: E-mail marketing trends 2025
Guy Hanson
20250 citations
Expanding audiences without exhausting resources: How one nonprofit activated TikTok creators for authentic content curation
Nate Mize-Pressler & Melanie Schaffel
20250 citations
Natural language processing for internal link optimisation: Automating content relationships for better search engine optimisation
Tamilarasi Suresh
20250 citations
Editorial
Simon Beckett
20250 citations
E-mail deliverability update: Making e-mail accessibility accessible
Guy Hanson
20250 citations
Virtual responsibility: Understanding consumer engagement in corporate social responsibility virtual reality experiences across heavy and low product users
Yoon-Joo Lee et al.
20250 citations
Measuring brand trust in the social media context
Oktay Güzel
20250 citations
How to cultivate true customer loyalty: A human-centred approach for long-term growth
Gina Michnowicz & Nalani Jay
20250 citations
How brands can deliver effective hyper-personalised experiences
Tom Morgan & Anna Meikle
20250 citations

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