| Pathway Linking Problematic WeChat Use to Executive Functioning Among the Younger Generation: Mediating Effects of Depressive Symptoms and Subjective Chronic Fatigue Yang Tian et al. | 2026 | 0 citations |
| From Endorsers to Entrepreneurs: How Influencer Self-Branding Shapes Authenticity Through Perceived Involvement and Profit-Seeking via a Warranting Perspective Qingru Xu et al. | 2026 | 0 citations |
| Delivering Innovations: Consumers’ Intention to Use Autonomous Outdoor Food Delivery Robot and Forward Company-Generated Social Media Content Joseph Kee-Ming Sia et al. | 2026 | 0 citations |
| The Halo Effect in Destination Marketing: A Case of Travel Influencers in China Weiyang Hu & Elaine Yulan Zhang | 2026 | 0 citations |
| Investigating Determinants of Gen-Y Consumers’ Purchase Intention on Short-Form Video App TikTok from ELM and S-O-R Perspectives Qiaoling Lin et al. | 2026 | 0 citations |
| Unveiling the Drivers of Food Delivery App Continuance Intention: Integrating Expectation Confirmation Model and Task-Technology Fit Model Idrees Waris & Norazah Mohd Suki | 2026 | 0 citations |
| Exploring the Antecedents of Users’ Intention on Virtual Tours and Video Walkthroughs in Rental Accommodation Apps – An Integrated PLS-SEM-ANN-NCA Approach A - Suganthi & K. Mohamed Jasim | 2025 | 8 citations |
| Influence of Host’s Selling Strategy on Customers’ Product Return Intention in Livestreaming Online Commerce D. Linh & Min Jae Park | 2025 | 7 citations |
| Cracking the Code of Initial Trust: Pathways to Adoption of Financial Robo-Advisors via Cognitive Absorption Divya Goswami et al. | 2025 | 6 citations |
| Anthropomorphic Artificial Intelligence Drives Consumer Behavior: Comprehensive Literature Review and Research Agenda Satinder Kumar et al. | 2025 | 4 citations |
| Gen Z and AI-Generated Fashion Ads: A Qualitative Study to Understanding Female Consumer Perceptions and Reactions Xingqiu Lou & Lauren Copeland | 2025 | 4 citations |
| Empowerment and Psychological Ownership in Brand Communities: A Pathway to Brand Advocacy Jiawei Wu et al. | 2025 | 4 citations |
| The Interplay of Browsing Behaviors, Social Identity, and Benign Envy in Shaping Impulse Buying on E-Commerce Platforms: Evidence from France Felicito Jabutay et al. | 2025 | 4 citations |
| How Consumer-Centric Personalization Enhances Advertising Value: An Empirical Study on Instagram Ad Effectiveness Inam Ul Haq et al. | 2025 | 3 citations |
| Consumer Behavior in the TikTok Era: A Comprehensive Review of Trends, Theoretical Framework and Future Avenues Nuria-María Hernández-Vergara et al. | 2025 | 2 citations |
| Navigating the AI Customization Landscape: An Exploratory Study of Consumer Perceptions Xingqiu Lou et al. | 2025 | 2 citations |
| Understanding Continuous Watching Intention in Live Streaming: A Systematic Review and the Emotional-Cognitive-Social Conceptual Framework Jianhua Wu et al. | 2025 | 2 citations |
| Why Investors Resist: A Psychological Perspective on Adoption Resistance to Financial Robo-Advisors Divya Goswami & Balraj Verma | 2025 | 1 citations |
| Factors Enhancing Engagement and Well-Being in Live Stream Shopping: Insights from Self-Determination and Generation Cohort Theories Mirza Mohammad Didarul Alam et al. | 2025 | 1 citations |
| Value-Based Segmentation of Young Luxury Consumers in Fashion Non-Fungible Tokens (NFTs): Personal and Luxury Value Perspectives Hanna Lee et al. | 2025 | 0 citations |