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Social Marketing Quarterly

SAGE

Marketing
AJG 1ABDC B
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Demarketing Fast Fashion: Social Marketing Strategies to Reduce Overconsumption Among Young Mexicans
Marilu Fernandez-Haddad & María Isabel Huerta-Carvajal
20260 citations
Using a Benchmark Perspective to Analyze Corporate Social Marketing Initiatives in India
Ranjit Kaur et al.
20260 citations
Program Directors’ Beliefs on Implementing a Mandatory Sustainability Course: A University-Wide Study
Guido Van Koningsbruggen et al.
20260 citations
Repositioning Africa in the Global Social Marketing Dialogue: Evidence, Voice and Institutionalisation
Debbie Ellis et al.
20260 citations
Tailoring Air Quality Communication for Outdoor Workers: Effects on Information Seeking
Ashley A. Anderson et al.
20260 citations
Exploring Food Waste Message Framing on X: A Social Network Analysis
Ruth Areli García-León
20260 citations
Sustainable Fashion, Circularity and Consumer Behavior – Systematic Review and a Social Marketing Research and Policy Agenda
Julianna Faludi
202514 citations
Glowing Beyond Shades: Unveiling the Psychosocial Correlates of Skin Lightening Product Choice – A Systematic Review
Hanan Afzal et al.
20255 citations
How Social Labeling Enhances Pro-Environmental Intentions: Identity and Anticipated Guilt as Mediators
Hyungrok Jin & Jeeyun Oh
20255 citations
Nudging by Default or Boosting by Informational Disclosures on Healthy Food Choices: Experimental Comparison in the Context of a Created Online Supermarket App
Paula Barea-Arroyo et al.
20254 citations
Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust
Huan Chen et al.
20253 citations
State of Social Marketing in Malaysia: Challenges and Reflections of a Multicultural Nation
Derek Lai Teik Ong
20252 citations
Effectiveness of social marketing in preventing unwanted pregnancies in low-income countries: A review of evidence
Ana Lopez Medina & Windi Lameck Marwa
20251 citations
Social Marketing & Behavioral Science: An Unnecessary Divide
Joni Avram
20251 citations
Enhancing Social Marketing Education Through Experiential Learning: A Case Study of a Student Project for the Visually Impaired
Mine Üçok Hughes
20250 citations
“ADHD isn’t Real” – Addressing ADHD Stigma Through Public Policy and Social Marketing Strategy
Logan Pant
20250 citations
Mental Health of Migrants in Transit Through Mexico to the U.S.: A Formative Study for CBSM Interventions in Shelters
Marilu Fernandez-Haddad & Luz M. Garcini
20250 citations
Corrigendum to “Examining the Consumption-Value Exchange Between Edutainment and Healthy Sexual Behaviour: Looking Through the Lens of Consumer Perceived Value”
Unknown
20250 citations
Corrigendum to “Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust”
Unknown
20250 citations
Reflection on Social Marketing in Pakistan
Amna Arif et al.
20250 citations

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