International Journal of Sports Marketing and Sponsorship

Emerald

AJG 1ABDC B

Recent paperssorted by most recent

Paper	Year	Citations
From snow-curious explorers to die-hard snow devotees: segmenting winter sport tourists Kirstin Hallmann et al.	2026	1 citations
Symbols, sponsors and supporters: exploring the role of symbolic leadership and sponsorship congruence in fan behavior Guillermo José Bermúdez-González et al.	2026	0 citations
Corporate narratives in Olympic and Paralympic sponsorship: hybridity in the Milan-Cortina 2026 winter games Mario Nicoliello	2026	0 citations
Development and validation of a scale for consumer beliefs about esports sponsorship 조문호 et al.	2026	0 citations
How does ski tourism experience affect consumption behavior? Insights from an empirical study in China Songjian Du et al.	2026	0 citations
Social media branding with sportainment: a case study of Burnley F.C.’s creative player announcement videos on X Ryan Chen et al.	2026	0 citations
The impact of banner ads on consumer attitude and purchase intention toward golf products: using product classification and contextual congruity Junwoo Choi et al.	2026	0 citations
Factors influencing sport fans' purchase of sport-related nonfungible tokens (NFTs) Benqiao Jiang & Kevin K. Byon	2026	0 citations
Between pragmatism and symbolism: the sports footwear choices of lower-middle-class Generation Z in Brazil and Portugal Marcelo Curth et al.	2026	0 citations
Endorsers and message types in sports advertising: cultural influences on consumer attitudes and intentions Yejin Kim et al.	2026	0 citations
The impact of NHL player participation in Olympic ice hockey on viewership intentions: a latent profile analysis Kyu Ha Choi et al.	2026	0 citations
How do mega sports events foster campus renewal? A case study of the Chengdu Universiade Xiaowei Jiang et al.	2026	0 citations
Beyond functionality: how perceived value shapes purchase intention for smart wearable fitness devices? Jia Shen et al.	2026	0 citations
Shaping fan engagement behaviour through digital platform features: the role of social capital – an experimental study Pascal Stegmann et al.	2026	0 citations
The communication strategies of Chinese fitness online influencers: a multimodal discourse analysis based on discipline theory perspective Yuan Deng & Shubo Liu	2026	0 citations
Erratum: Alcohol-free branding in formula one: stealth marketing strategy or something more? Unknown	2026	0 citations
The double-edged sword brand image effects of esports vs. sports sponsorships: the moderating influence of fit and brand awareness Minkyo Lee & Yiran Su	2026	0 citations
How consumers form attitude toward brand collaboration: the case of LEGO ⨯ Formula 1 Tzu-Yun Yeh et al.	2026	0 citations
Publisher's Note Unknown	2026	0 citations
Understanding determinants of virtual cycling adoption among voluntary sports clubs Thibault Fouquaert et al.	2026	0 citations

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