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Asia Pacific Journal of Marketing and Logistics

Emerald

AJG 1ABDC A
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Classical aesthetics or expressive aesthetics: matching effect of image prettiness and autonomy of persuasive message in functional food packaging
Chonghuan Xu et al.
20261 citations
Self-pleasure, pleasing others and impulsive consumption: consumer decision-making under stress
Miao Zhao & Lini Zhang
20261 citations
Exploring the effects of streamer credibility, customer-to-customer interactions and IT affordances on customer experience in live-stream commerce: a socio-technical perspective
Wanping Zeng & Eunmi Kim
20261 citations
From appraisal to action: decoding consumer engagement in sustainable fashion
Wendy Hsiao Chun Chou
20260 citations
What if virtual influencer’s empathic anthropomorphism is creepy? The moderating role of positive Danmu
Feng Deng et al.
20260 citations
How to win the hearts of consumers with hybrid design? The interactive effects of human–AI collaborative design and advertising appeals on purchase intentions
Hui Li & Wenkang Li
20260 citations
From ESG to consumer trust and reputation in export contexts: evidence from Korean consumers evaluating exporting firms
RakGun Hwang et al.
20260 citations
Research on the relationship between social presence and consumers’ continuous participation intention in virtual brand community
Wenyuan Li et al.
20260 citations
The bright side of live-streaming e-commerce: improving farmers' income in agricultural supply chains
Leilei Zhao et al.
20260 citations
Immersive catalysts: how scene themes and interaction mechanisms enhance satisfaction via immersion and positive emotion in intelligent tourism
Weiwei Dong & Xinyi Mao
20260 citations
How to build omnichannel customer experience consistency? A perspective of resource orchestration theory
Wei Gao et al.
20260 citations
From empathy and self-disclosure to mimicry consumption: exploring social media influencers’ influence mechanisms through the heuristic-systematic model
Jimin Hu et al.
20260 citations
The impact of brand inclusivity on consumer attitudes toward AI-designed products
Chunqu Xiao et al.
20260 citations
From behavior to value: how virtual CSR co-creation enhances perceived corporate social innovation
Xing Jin et al.
20260 citations
When germs meet colors: the influence of germ color on perceived threat
Jeyoung Son
20260 citations
Who sells it best? How streamer personality and product type shape consumer purchase intentions for near-expiry products
Biyu Guan et al.
20260 citations
Research on comparison and selection of sales models for fresh agricultural products considering channel carbon emission differences
Rui Zheng et al.
20260 citations
Will innovation and collaboration really create seamless and high-quality experiences: empirical studies of a moderated mediation model
Hu Meng et al.
20260 citations
The impact of streamer type and danmaku valence on consumer purchase decision-making: the moderating role of product type
Kunpeng Jing et al.
20260 citations
Air pollution and consumer health spending: how public awareness shifts expenditures from cure to prevention
Beini Liu & Mimi Xu
20260 citations

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