Journal of Product & Brand Management

Emerald

AJG 1ABDC A

Recent paperssorted by most recent

Paper	Year	Citations
The role of social media content creators in reputation repair: a netnographic study of Depp v. Heard Ania Izabela Rynarzewska et al.	2026	1 citations
Making a brand “inclusive” with consumers (end-users) and non-consumers (suppliers) participants for stakeholder well-being Amrita Bansal et al.	2026	1 citations
Age-friendly branding: a definition, review and framework for inclusivity Michael S. Mulvey et al.	2026	1 citations
Community internal activism for CSR brand repositioning Cristina Longo & Fatima Regany	2026	1 citations
Brand hate: unraveling antecedents, moderators, and consequences through meta-analysis Wagner Júnior Ladeira et al.	2026	1 citations
The silence effect: mechanisms behind consumer inaction during brand crises Ranjitha GP & Krishnan Jeesha	2026	0 citations
Guest editorial: Understanding brand inclusivity Achilleas Boukis & Tana Cristina Licsandru	2026	0 citations
Facing “Yes,” backing “No”: judging product efficacy via body orientation Xingang Wang et al.	2026	0 citations
Advancing myself at others’ expense? The impact of social comparison on counterfeit luxury purchasing Jiaen Zhang et al.	2026	0 citations
Design and realism in virtual influencers as brand endorsers: how anthropomorphism and social identity cues shape consumer responses Vaibhav Shwetangbhai Diwanji et al.	2026	0 citations
Guest editorial: Interpretive approaches to branding Bernard Cova & Daniele Dalli	2026	0 citations
Understanding the cascade effect: the role of emotions in opportunistic product recall outcomes Shahid Hussain et al.	2026	0 citations
Unpacking negative brand engagement: the role of brand and chatbot expectation violation Youssra El Midaoui et al.	2026	0 citations
Exploring consumer support for brand activism: a four-segment typology Andrea R. Bennett et al.	2026	0 citations
From unity to uproar: exploring how advocacy fusion and relationship norms shape cause advocate response to brand activism Rachel Esther Lim	2026	0 citations
Brand addiction to idols and debt avoidance: exploring the mediating role of self-esteem Kosuke Mizukoshi	2026	0 citations
Navigating brand activism: the role of brand betrayal and brand anthropomorphism in influencing consumer backlash Gema Vinuales & Daniel A. Sheinin	2026	0 citations
Not a human, not for green? The effectiveness of virtual influencers endorsing green products Wang Jian-ming et al.	2025	18 citations
Brand love and customer brand engagement for masstige: a cross-cultural perspective Shadma Shahid et al.	2025	16 citations
Fostering brand love through branded memes on social media Minseong Kim & Tae Hyun Baek	2025	13 citations

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