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Journal of Theoretical and Applied Electronic Commerce Research

Multidisciplinary Digital Publishing Institute (MDPI)

Operations & Tech
AJG 1
Abstract coverage—see Methodology
Recent paperssorted by most recent
PaperYearCitations
Transforming E-Commerce with AI: Navigating Innovation, Personalization, and Ethical Challenges
Xiaofei Zhang et al.
20263 citations
Customer Requirements Analysis and Product Service Improvement Framework Using Multi-Source User-Generated Content and Dual Importance–Performance Analysis: A Case Study of Fresh E-Ecommerce
Zifan Shen et al.
20262 citations
The Psychology of BNPL: A Systematic Review of Impulsive Buying and Post-Purchase Regret (2018–2025)
Omar Munther Nusir et al.
20262 citations
Study on Livestreaming Shopping Behavior of the Elderly Based on SOR Theory
Tianyang Huang et al.
20261 citations
Examining Consumers’ Continuance Intention to Use P2P Mobile Payment Systems: An Extended TPB Approach
Mohammad Alsharo et al.
20261 citations
Less or More: Managing Channel Inventory and Store Service Strategies for Omnichannel Retailing
Fangfang Ma et al.
20261 citations
Hedonic Beats Utilitarian: Differential Effects of AI Chatbots and AR/VR on Consumer Engagement in E-Commerce
Qin Zhang & Firdaus Abdullah
20261 citations
Exploring the Customer Experience Regarding AI-Powered Fintech Chatbots in Terms of SOR Theory
Selim Çam et al.
20261 citations
Is a Chatbot More Effective? Investigating the Effect of Service Recovery Agents and Consumer Loss on Consumer Forgiveness
Liu Fan et al.
20261 citations
Retrospection on E-Commerce: An Updated Bibliometric Analysis
Laura-Diana Radu et al.
20261 citations
More than Just Payment! Exploring the Determinants of Mobile Payment Continuance Intention: Insights from WeChat Pay
Ying Hong et al.
20261 citations
Data-Driven Prioritization of User Requirements in Health E-Commerce: An Explainable Machine Learning Study
Fanyong Meng & Yincan Jia
20260 citations
Consumer and Cultural Values Affecting Live Streaming Impulse Buying Behavior: A Cross-Cultural Study Between China and the United States
Pei Wang et al.
20260 citations
The Role of Product Transparency and Pricing Strategy on Customer Behavior: Moderating Impact of Market Competition
Usama Khaliq et al.
20260 citations
Ethics Without Teeth? Challenges and Opportunities in AI Declarations for Platform Governance
Ahmad Haidar
20260 citations
Supplier Selection and Seller Prioritization in E-Commerce Platforms: A Systematic Review of Multi-Criteria and Hybrid Decision-Making Approaches
Ramazan Topdemir & Gülşen Akman
20260 citations
How Does Information Interactivity Promote Customer Trustiness and Positive WOM in AI-Powered Chatbots? Examining Significant Roles of Perceived Values and Active Involvement
Hua Pang et al.
20260 citations
Influencers’ Persuasive Power and Parasocial Relationships in Digital Consumption: Insights from Instagram and TikTok
Abdalfatah Damaj & Reema Nofal
20260 citations
Digital Payments as a Conceptual Pathway Linking COVID-19 and Financial Inclusion: A PRISMA-Based Systematic Review and Bibliometric Analysis
Abdelhalem Mahmoud Shahen & Mesbah Fathy Sharaf
20260 citations
From Policy Catalysis to Market Relay: A Tripartite Evolutionary Game Study on Digital–Green Synergy in E-Commerce
Yachu Wang et al.
20260 citations

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