Marketing Intelligence & Planning

Emerald

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Recent paperssorted by most recent

Paper	Year	Citations
More buying, more trust? The spillover effect of branded NFTs secondary trading on future physical purchase intention Zhichen Hu et al.	2026	0 citations
Harnessing digital platform capability for ambidextrous learning and service innovation: the role of knowledge shepherds in intelligent system Longjun Liu et al.	2026	0 citations
Experiential marketing: systematic review and future research agenda Pallab Sikdar et al.	2026	0 citations
The retail long game: expanded service or extended return? Anand Krishnamoorthy & Fariba Sanaei	2026	0 citations
Effect of message types on customer engagement behavior with online grocery retail brands on Instagram Avinash Kumar et al.	2026	0 citations
Role of corporate social responsibility in achieving sustainable marketing performance: a systematic review and future research agenda Aman Kumar et al.	2026	0 citations
Value creation and destruction in telehealth services: the role of technology affordances Sara Quach et al.	2026	0 citations
Tangled in influence: uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysis Vibhav Singh	2026	0 citations
From attention to action: differential effects of positive and negative media coverage of digital technology on corporate giving Feng Wang et al.	2026	0 citations
Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium Naman Sreen & Chinmoy Bandyopadhyay	2026	0 citations
AI social-appraisal support: effect on adoption intention and value co-creation Baby Chandra & Zillur Rahman	2026	0 citations
Seeking homogeneity or heterogeneity? The impact of CSR differentiation on consumer brand advocacy Jie Li et al.	2026	0 citations
The relationship between consumer engagement behavior and sales performance in e-commerce live-streaming: from a dynamic perspective Zhang Bolun et al.	2026	0 citations
Affiliate marketing: a systematic synthesis of literature and a framework development Bikramjit Rishi et al.	2026	0 citations
Brand diversity, similarity, and extension typicality in adverse extension effects: a dual-process approach Joseph W. Chang	2026	0 citations
When transactional NFTs crash: consumer responses to brand crises caused by NFT price drops Rubing Bai et al.	2026	0 citations
AI digital endorsers for cloud tourism platforms: usage, information processing fluency and novelty seeking Xiaoming Fan	2026	0 citations
From policy to plate: the role of health awareness and negotiation in shaping elderly green food consumption Ruohan Tang et al.	2026	0 citations
How does CSR affect brand attitudes? Three-way interactions of CSR, publicity intensity and skepticism Zhang Zhi et al.	2026	0 citations
From perceived green product quality to purchase intention: the roles of price sensitivity and environmental concern Christine Nya-Ling Tan et al.	2025	15 citations

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