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A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence

Kiwoong Yoo et al.

Journal of the Academy of Marketing Science2025https://doi.org/10.1007/s11747-025-01097-2article
FT50AJG 4*ABDC A*
Weight
0.62

Abstract

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16 citations

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https://doi.org/https://doi.org/10.1007/s11747-025-01097-2

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@article{kiwoong2025,
  title        = {{A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence}},
  author       = {Kiwoong Yoo et al.},
  journal      = {Journal of the Academy of Marketing Science},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1007/s11747-025-01097-2},
}

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A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence

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Evidence weight

0.62

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.64 × 0.4 = 0.26
M · momentum0.90 × 0.15 = 0.14
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.