How social cues mitigate advertising intrusiveness on social media: Heterogeneous cues, mechanisms, and conditions

@article{honghong2026,
  title        = {{How social cues mitigate advertising intrusiveness on social media: Heterogeneous cues, mechanisms, and conditions}},
  author       = {Honghong Huo et al.},
  journal      = {Decision Support Systems},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.dss.2026.114650},
}

TY  - JOUR
TI  - How social cues mitigate advertising intrusiveness on social media: Heterogeneous cues, mechanisms, and conditions
AU  - al., Honghong Huo et
JO  - Decision Support Systems
PY  - 2026
ER  -

Honghong Huo et al. (2026). How social cues mitigate advertising intrusiveness on social media: Heterogeneous cues, mechanisms, and conditions. *Decision Support Systems*. https://doi.org/https://doi.org/10.1016/j.dss.2026.114650

Honghong Huo et al.. "How social cues mitigate advertising intrusiveness on social media: Heterogeneous cues, mechanisms, and conditions." *Decision Support Systems* (2026). https://doi.org/https://doi.org/10.1016/j.dss.2026.114650.

How social cues mitigate advertising intrusiveness on social media: Heterogeneous cues, mechanisms, and conditions
Honghong Huo et al. · Decision Support Systems · 2026
https://doi.org/https://doi.org/10.1016/j.dss.2026.114650