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Artificial intelligence marketing usage and firm performance

Jifeng Mu & Jonathan Z. Zhang

Journal of the Academy of Marketing Science2025https://doi.org/10.1007/s11747-024-01076-zarticle
FT50AJG 4*ABDC A*
Weight
0.58

Abstract

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12 citations

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https://doi.org/https://doi.org/10.1007/s11747-024-01076-z

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@article{jifeng2025,
  title        = {{Artificial intelligence marketing usage and firm performance}},
  author       = {Jifeng Mu & Jonathan Z. Zhang},
  journal      = {Journal of the Academy of Marketing Science},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1007/s11747-024-01076-z},
}

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Artificial intelligence marketing usage and firm performance

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Evidence weight

0.58

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.58 × 0.4 = 0.23
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.